First, click Capture Apps in the sidebar. Next, click Contests. If you're on the dashboard, you can also click + New Contest to create a new contest.
From here, you can import an image and set up Steps for your audience to complete.
After you click Save at the bottom of the page you'll be taken to the Steps page.
With Steps, you can give fans options to gain entries to your contest in different ways. You can also adjust the number of entries that each action rewards to give stronger incentives for your most important actions.
Once you've entered all your steps, click Save at the bottom of the page.
You'll see a link to the Spotlight page that you can share on your social channels to spread the word.
Check out our markdown guide to format your contest's description.