When you import contacts to Hive, they're automatically filtered into four default Live Segments that you can use to get more insight on your customers and to create email automations. Live Segments automatically update as your contacts match or unmatch the filters set for them.

You can find them right on your Hive dashboard:

Each default Live Segment is set up using specific filters:

  • New Subscribers: Contacts added to Hive less than 7 days ago
  • New Customers: Contacts that purchased for the first time in the last 7 days
  • Needs Some Love: Contacts that haven't engaged in 90 days
  • High Value: Contacts who've spent the most (the top 10% of all your contacts)

To create more Live Segments, check out this FAQ: How do I create a Live Segment? 

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