Our users have seen success sending emails to specific segments of their contacts. This can be done by clicking Edit beside the "To" field in the email editor. Targeting fans that are more likely to be interested in your content will increase open rates and engagement!
Emailing about your next show? Try only emailing people within a 100 mile radius of that city. Or try reaching out to your 5 most influential fans in that city to give them a ticket or two to share with their friends!