When you import data from Shopify, MailChimp, Eventbrite or .CSV files, a few things happen to give you a smarter CRM:
- Email addresses that are invalid or outdated are flagged in your contact list so you’re not sending email campaigns that bounce
- Any duplicate contacts are synced into one contact profile
- Hive searches online sources of publicly available data to fill in your profiles with fields like full name, gender, location, and age (giving you a better ability to segment!)
Once your data is synced, you can jump into a profile by clicking Contact List in the left sidebar > the name of any of your contacts to see detailed data, like:
Name and Photo
Having all this data about each of your customers allows you to use Hive's segmentation tools to effectively target email campaigns.
Here's more info: How do I send an email?