When someone signs up for your mailing list via a basic signup form, they're giving you permission to email them. Double opt-in is a two step version of this process.

By checking "Require double opt-in for signups to be added to your contact list" in your basic signup form's settings, you set up a confirmation email for that signup.

Here's the process:

  1. The user submits their email through the signup form
  2. They receive an email with a link to confirm their subscription
  3. When they click the link in the email, they're added to your mailing list

Double Opt-in Benefits:

  • Mitigates the risk of people entering typos or invalid email addresses - only email addresses that can receive emails will be added to your list
  • Protection against spam bots, email scams, and fake subscribers
  • Confirmation that your subscribed contacts want to hear from you
  • Higher open rates for future campaigns, lower bounce and unsubscribe rates
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