When someone signs up for your mailing list via a signup form, they're giving you permission to email them. Double opt-in is a two-step version of creating a signup page.

After creating a signup page, you'll customize the email sent to fans after sign up. On this page, scroll down to Follow Up Email Options.

Check the option Double Opt-in Signups. By checking this in your signup form's settings, you set up a confirmation email for that signup.

Here's the process:

  • The user submits their email through the signup form
  • They receive an email with a link to confirm their subscription
  • When they click the link in the email, they're added to your mailing list

Double Opt-in Benefits:

  • Mitigates the risk of people entering typos or invalid email addresses - only email addresses that can receive emails will be added to your list
  • Protection against spambots, email scams, and fake subscribers
  • Confirmation that your subscribed contacts want to hear from you
  • Higher open rates for future campaigns, lower bounce and unsubscribe rates
Did this answer your question?