When you import data from Shopify, MailChimp, Eventbrite or .CSV files, a few things happen to give you a smarter CRM:
Email addresses that are invalid or outdated are flagged in your contact list so you’re not sending email campaigns that bounce
Any duplicate contacts are synced into one contact profile
Hive searches online sources of publicly available data to fill in your profiles with fields like full name, gender, location, and age (giving you a better ability to segment!)
Once your data is synced, you can jump into a profile by clicking Contact List in the left sidebar > click the name of any of your contacts to see detailed data.
User Profiles for Subscribers
Name and Photo
Having all this data about each of your customers allows you to use Hive's segmentation tools to effectively target email campaigns.