Email automation splits let you take automations one step further. After you set up an initial trigger, you can split the automation into two distinct flows for customers who match certain conditions you choose.

Find out how to create an email automation here.

How To Add an Email Automation Split

  • On the Email Automations page, click the + > Split.

In the left sidebar, you'll be able to define your split conditions.

  • Enter the name of the split that will appear internally in your automation.

  • To set up the conditions of the split, click Add a Condition. A condition is the action a customer takes that will determine which path of the automation they'll flow through.

  • There are hundreds of different conditions to choose from that will allow you to create personalised paths depending on a customer's action.

Note: You can add as many conditions as you'd like

  • Once you have chosen the split conditions, click Save Split

  • Once you have chosen your time delay and set up your email, you have the option to split the automation once again into two distinct paths. For example, those who made a purchase after receiving the first email, and those who didn't.

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