Your Shopify customers need to explicitly opt-in to receive promotional content via marketing channels such as email or SMS. This opt-in is collected during checkout, when a customer selects whether or not they opt-in to marketing content. By default, the opt-in checkbox at checkout is for email marketing only. To collect SMS opt-in as well, you'll need to update that checkbox label as well as your store's Privacy Policy.

1. Open your Shopify Settings > click Checkout

2. Scroll down to the “Email marketing” section > select Show a sign-up option at checkout > click Save

3. Scroll down to the “Checkout language” section > click Manage checkout language

4. Filter for "Checkout Marketing” and in the Accept marketing checkbox label box, include your email and SMS opt-in consent language and click Save.

Enable Customers to Leave Their Phone Number

1. Go to Settings > Checkout > change “Shipping address phone number" to Optional

2. Scroll down to the “Checkout language” section > click Manage checkout language

3. Filter for “Phone label” > find “Phone label” and “Optional phone label” text boxes > copy and paste the following text:

Mobile phone number for news and exclusive offers

Update Your Privacy Policy

1. On your Shopify dashboard, click Settings > Legal

2. Scroll down to “Privacy Policy ” and include your policy about opting into SMS marketing:

e.g; "SMS Marketing: By subscribing to SMS marketing you agree to receive recurring automated marketing text messages at the phone number provided. Consent is not a condition of purchase. Text STOP to unsubscribe or HELP for help. Msg and data rates may apply. View terms of use and privacy policy."

Note: If you do not have your own Privacy Policy yet you can use the default policy provided through Shopify by clicking the Create From Template button.

3. Once done, confirm the changes by clicking Save.

1. On your Shopify dashboard, click Online Store > Themes > Actions > Edit languages

2. Filter for “Checkout shop policies” > find the “Privacy policy” field > add your SMS consent language:

E.g; "By checking this box, I consent to receive automated marketing from [YOUR STORE NAME] by text message through an automatic telephone system at the number provided. Consent is not a condition to purchase. Text STOP to unsubscribe or HELP for help. View Privacy Policy."

3. Confirm the changes by clicking Save.

Confirm The Changes with Hive to Start Collecting SMS Opt-in

Once you've completed the steps above, reach out to your dedicated Customer Experience Manager or SMS@hive.co to let us know and we'll finalise the changes so that you can start collecting SMS opt-in via the checkout on your Shopify store.

Once finalised, you'll be able to filter for those who've opted-in to SMS marketing directly on your contact list by clicking View All Filters > SMS Engagement & Subscriptions > Subscribed to SMS

Enabling Opt-out of SMS for Your Customers

When sending your first SMS, you must include an opt-out message which should include the word "STOP".

e.g; Text STOP to opt-out or HELP for help

Note: This is mandatory only for your first SMS, but we recommend including it in every SMS.

If a customer texts STOP, they'll be opted-out of SMS and receive the following message:

"You have successfully been unsubscribed. You will not receive any more messages from this number. Reply START to resubscribe."

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