Your new subdomain will be the email address you'll send marketing emails from. You can find subdomains as a prefix in front of a primary domain. For example, the “mail” in is the subdomain, and the "" is the primary domain.

Getting Started

*Make sure you or someone on your team (likely the person who manages your website) has access to your DNS registrar / provider and your Hive account.


  • It can take 24 to 48 hours for DNS changes to propagate
  • Until your domain is verified, emails will be sent from a subdomain
  • If your domain still isn't verified after 48 hours, please email

Choosing a Subdomain

Your subdomain should be in the format of:

[something] @ [subdomain]

Note: "subdomain" is not an example, but simply a placeholder for the subdomain you choose

Below are some common examples of subdomains you can use:

Example: If your company is Hightown Media, and your website/email domain is "" then the format of your subdomain could be

Setting Up Your Subdomain in Hive

In your Hive account, click the Settings icon in the bottom left corner of your dashboard > Edit Email Settings.

  • Type in your custom domain beside Custom "From" Address on the Email Settings page
  • Click the Save button at the bottom of the page
  • The page will refresh and your custom domain settings will populate in Hive

Verify Your Subdomain in Your DNS Provider

In order to let Hive send emails from your custom subdomain, you need to add the records that populate in Hive to your DNS provider.

Choose from the dropdown to see the records formatted for your specific provider. Then copy and paste the records to your DNS provider to verify your domain.

Editing the DNS settings of common providers

Here are step-by-step guides for adding records to common DNS registrars.

Once you’ve added the values from Hive to your DNS provider and they’ve propagated, your domain will be verified!

Still not sure where to add the TXT/CNAME records? Click here for further instructions based on your DNS provider.

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