If your email list import fails validation, it means your list contains greater than 4% invalid email addresses.

Note: If your email import list is small (<100 email addresses), a small number of invalid emails can make your list fail validation.

If you send an email campaign to invalid email addresses, your deliverability will decrease, which is bad news! This is why we ensure up front that all email addresses imported into Hive are active and ready to send to.

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