Why are my emails ending up in the spam folder?

Reasons why your campaigns might not be making it to your customers' inboxes

Written by Michaela Angemeer
Updated over a week ago

Here are some things you can do to increase your email campaign's deliverability:

Remove unnecessary caps, asterisks, and punctuation from the subject line and email copy
Limit the number of links in the email body (3 - 5 max)
Segment your list before sending (check out this post: Email List Segmentation Tips for Ecommerce)
Only send your email to Active subscribers (you can choose from Hive's Engagement Segments when sending a campaign)

Check out this related article:

How to Improve Your Sending Reputation

P.S. If you think something is happening on our end that's causing you to see higher than average spam rates, please let us know - hello@hive.co.