To send an email, click Email Campaigns in the left sidebar, then click the button + New Email Campaign in the top right corner.
From here, choose Email Campaign (One-Time).
Next, you can choose the recipients who will receive your email based on demographics, location, or segments in Hive.
The next step is to choose who to send to based on the level of engagement with your campaigns. This lets you send well-targeted campaigns to your highly engaged subscribers and re-engagement campaigns to subscribers who haven't engaged in a while.
Now's the time to choose your subject line, preview text, and whether you want to send your email immediately or schedule it to send in the future.
Choose a Template
Then choose your template. You can choose from templates already created, default templates in Hive, or start from scratch with different column layouts, plain text or HTML.
If you're already happy with your template, use this step to send a test email by clicking Send Test Email or preview the email in your browser by clicking Preview Email. If you're starting from scratch or tweaking some details, use the drag-and-drop editor to change formatting.
Here you'll see Deliverability Recommendations based on the subject line, preview text, and template for best practices to land in your recipient's inbox.
Confirm & Send
Here you'll see a summary with all the details of your email.
That's it! Click Confirm & Send Campaign to send it off.