To set up an email journey, click Email Journeys in the left sidebar > + New Email Journey.
You can create a Build-It-Yourself Email Journey from scratch or if you connect Shopify, you'll get a few customizable email journeys, right out of the box, including:
- Abandoned cart
- Browse abandonment
- New customer thank you
- Customer winback
How to Build an Email Journey from Scratch
- Enter the title of the journey that will appear internally in your dashboard
- Select the trigger that starts the journey
- Add any rules to specify who enters and continues in the journey
- Customize the time delay between the trigger and action
- Choose the email template, subject line and preview text
- Any additional delays and emails you'd like to send
Here's an example of an abandoned cart email journey with four time delays and four emails.
Note: If you haven’t created a template, create a new one or edit a default template by clicking Templates in the left sidebar.