To set up an email journey, click Email Journeys in the left sidebar > + New Email Journey.  

Then click the blue + New Email Journey button.

You can create a Build-It-Yourself Email Journey from scratch or if you connect Shopify, you'll get a few customizable email journeys, right out of the box, including:

  • Abandoned cart 
  • Browse abandonment 
  • New customer thank you
  • Customer winback

How to Build an Email Journey from Scratch

  1. Enter the title of the journey that will appear internally in your dashboard
  2. Select the trigger that starts the journey
  3. Add any rules to specify who enters and continues in the journey
  4. Customize the time delay between the trigger and action
  5. Choose the email template, subject line and preview text
  6. Any additional delays and emails you'd like to send 

Note: If you haven’t created a template, create a new one or edit a default template by clicking Templates in the left sidebar.

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