How to Send an Email

A walkthrough on sending an email marketing campaign

Written by Michaela Angemeer
Updated over a week ago

How to Create an A/B Test Campaign

Send multiple variants to test the best subject line and email content

Written by Michaela Angemeer
Updated over a week ago

What is the estimated open rate for an email?

How estimated email open rate is calculated and how you should use it

Written by Patrick Hannigan
Updated over a week ago

What is email preview text?

Add copy that will be seen in your customer's inbox before they open your email

Written by Michaela Angemeer
Updated over a week ago

How to Edit Images in the Template Editor

Edit your images directly within the template editor

Written by Sarah Schmidt
Updated over a week ago

How to Save a Template

Keep templates you create for future use

Written by Michaela Angemeer
Updated over a week ago

How do I add a discount code in emails for my Shopify store?

Incentivize subscribers to purchase by inserting discount codes in your email

Written by Michaela Angemeer
Updated over a week ago

How to Use Merge Tags

Insert personalized and dynamic fields into your email campaigns

Written by Michaela Angemeer
Updated over a week ago

How does the Recommended Products block work?

Include automated product suggestions in your emails

Written by Michaela Angemeer
Updated over a week ago

How does the Abandoned Order Items block work?

Automatically include products customers have browsed or left in their carts in your emails

Written by Michaela Angemeer
Updated over a week ago

What is a deliverability rating?

How deliverability ratings are calculated and tips to help you land in inbox

Written by Michaela Angemeer
Updated over a week ago

Why are my emails ending up in the spam folder?

Reasons why your campaigns might not be making it to your customers' inboxes

Written by Michaela Angemeer
Updated over a week ago

What is custom domain/IP warmup?

Hive automates the IP and domain warmup process to protect your sending reputation for best deliverability

Written by Michaela Angemeer
Updated over a week ago

How to Send an Email Journey

Create automations based on actions in your customer journey

Written by Michaela Angemeer
Updated over a week ago

How to Create a Welcome Series Email Journey

Automatically engage subscribers as soon as they join your list

Written by Michaela Angemeer
Updated over a week ago

How to Create a New Customer Thank You Email Journey

Automatically engage with new customers to increase loyalty over time

Written by Michaela Angemeer
Updated over a week ago

How to Create an Abandoned Cart Email Journey

Automatically recover lost revenue by sending follow up emails to customers who abandon their carts

Written by Michaela Angemeer
Updated over a week ago

How to Create a Browse Abandonment Email Journey

Automatically recover lost revenue by sending follow up emails to customers who browse without purchasing

Written by Michaela Angemeer
Updated over a week ago

How to Create a Winback Series Email Journey

Automatically re-engage contacts who haven't purchased or opened an email recently

Written by Michaela Angemeer
Updated over a week ago